How are Bloggers Changing Fashion?

I was up all last night watching youtube videos and escaping the Shire. Here is one I stumbled across to leave with you while I head out for shopping round two:

Fashion bloggers have an important impact and influence on the industry. A huge public voice that was not heard years before is found through individuals written word, photography and style. In fashion blogging, is not necessarily clothing and matching your bag to your headband that is the intriguing bit, but the persona and accessibility of that person behind the keyboard. We can now find real people to identify with, to be inspired by, with just a click. Magazines are no longer the only giant in the game.

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